If you're anything like me, you love to create.

Music, writing, photos, videos—if it's part of the creative process, I'm in.

But I don't consider myself just a creator.

No. I'm an artist.

And you are too.

So much fulfillment can be found in the process—sometimes we make things for the pure joy of making them—but most of the time, we want to share our art with others.

But in a world of seemingly endless creativity and content, how do we do that?

How do we stand out?

In a word: marketing.

I spent over 15 years as a professional, touring musician, traveling the world in buses and planes, and playing small, intimate clubs all the way up to 20,000-seat arenas, but when I decided to step out on my own as an independent artist and entrepreneur, I struggled to find traction.

I would release song after song only to receive zero streams, and I would upload video after video only to earn zero views.

Heartbreaking.

Until I learned how to intentionally connect with others and build an audience around my work.

When I figured that out, everything changed.

For my music, I discovered how to leverage the power of advertising and set myself on the path to unlocking millions of streams and over 10,000 followers on Spotify alone.

To build my business, I began posting a YouTube video (long-form, not Shorts) five days per week for nearly a year until I discovered what worked.

Fast forward to today, and through a combination of consistent organic content and purposeful paid ads, I have unlocked the secrets to building and monetizing an audience online.

I want to help you do the same thing.